MarulaLab - Building a Global Wellness Leader

MarulaLab came to Lisica as a wellness concept with a vision: to become the world's leading authority on Marula-based cosmetics and nutrition. What followed was one of our most comprehensive and rewarding partnerships to date.
We started from the very beginning — designing the MarulaLab logo, a bold and nature-inspired mark that communicates both scientific credibility and organic warmth. From there, we built out a complete brand identity system, including typography, color palette, and visual language that would carry consistently across every touchpoint.
With the brand foundation in place, we moved into product packaging design — crafting labels and packaging for MarulaLab's growing product line, spanning skincare, hair care, nutrition supplements, and their dedicated pet care range. Every design was created to feel premium, shelf-ready, and deeply aligned with the brand's natural and scientific positioning.
On the digital side, we designed and developed three advanced e-commerce websites — each tailored to a different market and audience, all built for high performance, seamless user experience, and maximum conversion. The sites feature full Hebrew and English multilingual support, loyalty point systems, blog infrastructure, and deep product catalog management.
Beyond the launch, Lisica has maintained an ongoing creative partnership with MarulaLab — continuously producing ad graphics, social media assets, promotional campaigns, and seasonal visual content that keeps the brand fresh and competitive.
The results speak for themselves: MarulaLab has grown into an industry leader, generating over