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Protfolio
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MarulaLab - Building a Global Wellness Leader
MarulaLab came to Lisica as a wellness concept with a vision: to become the world's leading authority on Marula-based cosmetics and nutrition. What followed was one of our most comprehensive and rewarding partnerships to date.
We started from the very beginning — designing the MarulaLab logo, a bold and nature-inspired mark that communicates both scientific credibility and organic warmth. From there, we built out a complete brand identity system, including typography, color palette, and visual language that would carry consistently across every touchpoint.
With the brand foundation in place, we moved into product packaging design — crafting labels and packaging for MarulaLab's growing product line, spanning skincare, hair care, nutrition supplements, and their dedicated pet care range. Every design was created to feel premium, shelf-ready, and deeply aligned with the brand's natural and scientific positioning.
On the digital side, we designed and developed three advanced e-commerce websites — each tailored to a different market and audience, all built for high performance, seamless user experience, and maximum conversion. The sites feature full Hebrew and English multilingual support, loyalty point systems, blog infrastructure, and deep product catalog management.
Beyond the launch, Lisica has maintained an ongoing creative partnership with MarulaLab — continuously producing ad graphics, social media assets, promotional campaigns, and seasonal visual content that keeps the brand fresh and competitive.
The results speak for themselves: MarulaLab has grown into an industry leader, generating over
We started from the very beginning — designing the MarulaLab logo, a bold and nature-inspired mark that communicates both scientific credibility and organic warmth. From there, we built out a complete brand identity system, including typography, color palette, and visual language that would carry consistently across every touchpoint.
With the brand foundation in place, we moved into product packaging design — crafting labels and packaging for MarulaLab's growing product line, spanning skincare, hair care, nutrition supplements, and their dedicated pet care range. Every design was created to feel premium, shelf-ready, and deeply aligned with the brand's natural and scientific positioning.
On the digital side, we designed and developed three advanced e-commerce websites — each tailored to a different market and audience, all built for high performance, seamless user experience, and maximum conversion. The sites feature full Hebrew and English multilingual support, loyalty point systems, blog infrastructure, and deep product catalog management.
Beyond the launch, Lisica has maintained an ongoing creative partnership with MarulaLab — continuously producing ad graphics, social media assets, promotional campaigns, and seasonal visual content that keeps the brand fresh and competitive.
The results speak for themselves: MarulaLab has grown into an industry leader, generating over


Apps
We build sleek, high-performance mobile and web applications for iOS, Android, and the browser — designed with your users in mind and engineered to grow with your business.


Logos
Your logo is the face of your brand. We design bold, timeless, and versatile logos that communicate who you are at a single glance — built to scale across every platform and medium.


Brand building & product showcase
We craft the visual identity behind your products — from packaging design and product photography direction to full brand storytelling that turns browsers into loyal customers.


Web design
From sleek landing pages to full multi-page websites — we design and build fast, beautiful, and conversion-focused web experiences that make your brand impossible to ignore.

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